Hair Bleach in Myeongdong, Seoul
Lightening is the foundation for blonde, ash, gray-silver and pastel shades. At JUNO HAIR Branch 4 we lift in controlled stages and tone afterwards, so the result looks clean rather than orange.
Hair bleach at JUNO HAIR Myeongdong Branch 4 starts from ₩180,000 for a full lightening, ₩120,000 for a bleach retouch on regrowth, and ₩150,000 for toning to set the final shade. A first bleach takes about 2–4 hours. The designer checks your hair's condition and color history first, and confirms in English how many sessions your target needs.
Lift first, tone second
Bleach does not create a color — it removes pigment. Dark hair passes through red, orange and yellow stages on the way to pale blonde, and the stage your hair reaches in one sitting depends on its natural depth, any old dye and its condition. Toner then adjusts that raw lift into the shade you actually want.
If your goal is light all over, see our blonde hair page. If you only need regrowth lightened, a root touch-up keeps bleach off previously lightened lengths.
- Condition and dye history checked before any lightener
- Lift in stages rather than forcing one strong application
- Toner chosen to cancel orange or yellow undertones
- Retouch applied to new growth only, to avoid overlap
- Care treatments available for bleached lengths

Choose the lightening you need
Most bleach looks are a combination of services. Your designer will explain which ones you need and the total before starting.
Full Bleach
All-over lightening as a base for blonde, ash, silver or pastel colors.
from ₩180,000Bleach Retouch
Lightens new growth only to match previously bleached lengths.
from ₩120,000Toning
Gloss-style color over bleached hair to set beige, ash, silver or fashion tones.
from ₩150,000Bleach + Design Color
Lightening combined with highlights, balayage or ombre placement.
from ₩350,000Bleach Care Treatment
Moisture and protein care for dry or fragile bleached lengths.
from ₩150,000Dark base to lifted blonde
Drag the slider to compare natural dark hair with lightened, toned lengths.

Before
After
Individual results vary with hair type, color history and condition.
Your bleach appointment, step by step
Hair & history check
We ask about previous dye, perms and home treatments, and check strength and elasticity.
Plan & price
We agree the target shade, likely number of sessions and the total price.
Lightening
Lightener is applied section by section and monitored as it lifts.
Toning
A toner sets the final shade and neutralizes unwanted warmth.
Care & aftercare advice
Conditioning care, blow-dry and tips for washing bleached hair while you travel.
Hair bleach price in Myeongdong
In-salon menu prices in KRW; prices may vary with length, thickness and how much lift is needed. Confirmed before we begin.
Get a Quote on WhatsApp| Service | From |
|---|---|
| Bleach | ₩180,000 |
| Bleach retouch | ₩120,000 |
| Toning | ₩150,000 |
| Design color | ₩350,000 |
| Care – Basic / Classic / Special | ₩150,000 – ₩210,000 |
Prices in Korean won (KRW) from our in-salon menu. Final price depends on hair length, density and condition — confirmed at consultation before we start.
Hye-young Noh (노혜영)
“Before bleaching I always ask what has been on the hair in the past year. Old dye and home treatments decide how far we can lift today.”
- 25 years as a hair master
- Certified Scalp Care Specialist Lv.2
- Vidal Sassoon Advanced Cut & Color
- Former JUNO Academy Perm Instructor
- No.1 Growth Branch 2024–2025
Last reviewed: October 2026 · Meet the full designer team
Hair bleach in Myeongdong — common questions
How much does hair bleaching cost in Myeongdong?
At JUNO HAIR Myeongdong Branch 4, bleach starts at ₩180,000, a bleach retouch at ₩120,000 and toning at ₩150,000. The total depends on length and target shade and is confirmed at consultation.
Do I need toner after bleach?
Usually yes. Bleach alone leaves a yellow or orange base, so JUNO HAIR Myeongdong tones lightened hair to reach beige, ash, silver or pastel shades.
Can black hair go platinum in one session?
Often not safely. At JUNO HAIR Myeongdong the designer assesses your hair first and may recommend reaching platinum over two or more sessions to protect the ends.
How long does bleaching take?
A full bleach and tone at JUNO HAIR Myeongdong takes about 2–4 hours, and longer for very dark, long or previously dyed hair.
Can I bleach hair that has been dyed before?
Often yes, but old dye can lift unevenly. JUNO HAIR Myeongdong checks your color history and may suggest a strand test or a staged plan.
How should I care for bleached hair while traveling?
After bleaching at JUNO HAIR Myeongdong, use a gentle shampoo, condition every wash, use heat protection and avoid swimming-pool chlorine for the first few days.
Book your bleach in Myeongdong





